
Focused on Value
Why focus on Cashflow rather than Loans!
It’s a very good question and one of the first we get.
When you borrow money from the bank, they want to protect themselves.
In all of my years, I have never seen a lender who borrows more than $10 MM someone to write a check out of their own funds to clear up a loan.
We do it better!
Focus on Cashflow
Why Focus on Cashflow and not on Brick and Mortar?
It’s a very good question and one of the first we get. Most people don’t understand the nuts and bolts of a Mortgage so here is my attempt to explain and answer the question.
When you borrow money from the bank, they want to protect themselves. They approach the issue of protection the way that banks have done for a thousand years.
- They look to have a physical asset that they can take and resell if the loan goes bad.
- They make sure that any income from the underlying property can also be taken.
- They look for corporate or personal guarantees for the loan amount.
Now as someone who has had to deal with bad loans, let’s talk about what happens in real life.
- Foreclosing on a property can take years. And while you are in the process you have to reserve money from your balance sheet against the bad loan. Most lenders sell bad loans at steep discounts because it’s just not worth the effort. Most borrowers default because of issues that are not connected to the property. So the underlying rental income from the property is still there.
- The underlying rental stream is the basis for the value of the property and provides the funds to pay back debt. So it’s the most stable part of the project. When a bank lends money they put a lien against the rental income. When a loan goes bad the owners typically declare bankruptcy and the rental stream gets listed down as an asset that is now involved in the bankruptcy. The lender must enforce its lien and make a claim on that asset. That involves lawyers and courts and takes time. And you may not be successful.
- In all of my years, I have never seen a lender who borrows more than $10 MM get an individual or a company to write a check out of their own funds to clear up a loan. They spend $15,000 on an attorney who goes into court and stalls for time.
How we do it better.
- We purchase 20 years of rental income right up front. Our investors own it. So the property owner cannot put into bankruptcy or try and redirect it somewhere else. It ours. If you want it back you can repurchase it. Otherwise, for the duration of our agreement, as an owner, you have no rights to it.
- We fund more money upfront. A lender will only fund a portion of the value of the property. And they have other requirements that limit the amount that they will fund, like debt service coverage ratios. We purchase the future rental income, with all of its increases and vacancies. We have a model which we run to determine what the most likely case is for rental income over the next 20 years. We take into account the possibilities that people won’t pay, or that the unit may be renovated, or that renters will pay more because rents go up, and so do expenses so we account for that. When we are done with our model we calculate a reasonable return for the investor, anywhere from 5% to 7% and we use it to make an offer. Our offers are typically about 35% more than you would get on a conventional loan.
- Our platform allows investors to get the benefit of one of the most stable investment classes, a class that had a minimum buy-in of $1MM, in $100 increments. Currently, only 155,000 investors are involved in a $7 Trillion dollar market. They all have big balance sheets. Do you know where they get the money they invest? From millions of individual investors. They make billions of dollars by keeping individual investors away from the real estate finance market. So when you put your money into a bank, you are really lending the bank money, it’s actually listed down as a liability on their balance sheet. They pay you 2% and purchase mortgages with your money. Those mortgages yield 5% so they earn 3% every time. That is banking. We are going direct.
- Because we do each rental stream independently and create $100 pieces, investors can diversify risk better. I can buy 25 pieces of rental streams from buildings in dozen of markets, in any currency so that I don’t have to worry about one market changing. Investors can diversify their risk.
You are going to earn between 7% & 9% on your investment. This means if you invest $100, After 10 years you will have $200. Which isn’t so bad.

Market Size
The United States generates over $700 Billion in rent a year. Europe is similar. Asia is four times as big. Add them together and you have about over $2 Trillion in available rental streams.
Since our product is a 20-year product, it brings the number we need to do that whole world down to $20 Trillion.

Why Invest
This is not the lottery or some risky investment. What you are investing in is a middle-income or higher individual who needs a place to live.
That individual is typically hard-working and has a history of paying their bills. They are saving to buy a house, or maybe to start a family, or maybe they are downsizing and want a nice place for their family to visit.
The owners of the building are also interested in keeping their buildings clean and updated because someday they are going to sell the building.
You are going to earn between 7% & 9% on your investment. This means if you invest $100, After 10 years you will have $200. Which isn’t so bad.
Reliable Value
Who Invests in Real Estate?
Pension Funds, Insurance companies, the government. It’s the safest place to put vast amounts of money. Most loans in real estate get the safest ratings from Rating Agencies like Moody’s. Because its such a great investment, indivudals are the last man on the totem pole when it comes to availability. In fact, just try and buy a commercial mortgage on your own… you can’t do it. Individuals have to share the return with financial institutions to get access to this market.
We didn’t think that was fair. So we built a platform where individuals could make the same investments. And we actually improved by allowing the purchase of less than whole parts. So you can buy an interest in Apartment 400, in 30 different buildings, in 30 different states, in several countries..if you wanted to.
Give it a try, it may be the secret to retiring comfortably.
Market Analysis
Learn the Value of Your Future or Current Cash Flow
It was combined experience and data from 350+ billion USD of real estate that gave us the insight that we use to make RealNOI a reality. Being good is not enough for our team, they have to be the best.
Investment Guidelines
Monthly rents must be between 1000 and 4000 USD
Must have approved 3rd Party Property Manager and use Lockbox for Rent collection
Demographic Evaluation
We look for properties with 100+ units in secondary markets
Property Value Analysis
We use a proprietary algorithm to predict future income and expenses based a historical analysis. typically Rent increase 3+% a year and expenses follow market trends.
EXPERIENCE
Do we know what we are doing?
We have collectively managed over $200 Billion in lending on commercial properties, and have combined experiences of over the last 40 years in lending.
We love to hear feedback and answer questions. It helps us to know what people’s perspective is. Just send us a a message.
Build Your Own
New Construction & Reconstruction
We are not in this market yet. But we will be in the future. Just check back every once in a while.